Our history. Very briefly
Auluna Private Label has its roots all the way back to 1965, when the company started with the production of leather garments at its own factory in Denmark. In the following years, the Auluna name became a well-known and strong brand on the European fashion scene.
In the 1980s production expanded with factories in India and China. During the 1990s all production was moved to specialized outerwear factories in the Far East.
In 2014, Christian Lillelund Aachmann and Lars Skjærbæk Mathiasen took over the company. At the same time, they changed their focus to be exclusively on private label production of mainly outerwear. At the same time the company changed its name to Auluna Private Label.
Today Auluna Private Label has many different types of customers mainly in Northern Europe.
