The very basis existence of Auluna Private Label is our long term customer relationships. Built on knowledge, experience, empathy, trust, service and a desire to create the best result for each customer. Always.

For many fashion brands, outerwear takes up a relatively small share of the collections measured in styles – but an important share measured in turnover. Since outerwear (and in particular outerwear in leather and similar materials) simultaneously requires considerably more know-how than most other categories, our customers greatly appreciate our special expertise and our value-creating contribution to their supply chain – even if several of them have their own China setup for purchasing and production.