Our story
Auluna Private Label has roots dating all the way back to 1965, when the company began producing leather clothing in its own factory in Denmark. In the years that followed, the Auluna name became a well-known and strong brand on the European fashion scene.
In the 1980s, production was expanded with factories in India and China, until all production was gradually relocated during the 1990s to specialised factories in the Far East.
In 2014, Christian Lillelund Aachmann and Lars Skjærbæk Mathiassen took over the company. At the same time, they shifted the focus exclusively to private label production, primarily of outerwear in leather, PU, faux fur, and similar materials. The company also changed its name to Auluna Private Label.
Today, Auluna Private Label has many different customers across Europe, and especially in Scandinavia and Northern Europe.
Use us where we create the most value.
At Auluna Private Label, you can cover several key stages of the value chain. Depending on your company’s type, capacity, and in-house resources, you decide how much or how little you want to use us for sparring and outsourcing.
We create value in the following areas:
- Trendspotting
- Design from scratch, technical drawings, inspiration samples, etc.
- Sourcing fabrics
- Production
- Quality control
- Logistics for DDP orders
Throughout the entire value chain, you will experience the value of working with a supplier with more than 50 years of experience and headquarters in Denmark. You therefore gain all the benefits of a production setup in the Far East – combined with the tangible advantages of having your supplier close by, both in terms of time zone and distance.
Trendspotting. Inspiration. Design. Production. QC. Logistic.
Meet our team
Here you can see and meet our team both domestically and internationally, including job descriptions and direct contact information.
Lars Skjærbæk Mathiassen
Partner & Sales
Phone: +45 22 34 14 48
lm@auluna.dk
Christian Lillelund Aachmann
Partner & Sales
Phone: +45 20 14 42 24
ca@auluna.dk
Susanne Skyt
Buying & Logistics
sus@auluna.dk
Sarah Kvejborg
Design & Trend Responsible
Phone: +45 29 84 06 49
sak@auluna.dk
Julin
Senior Merchandiser
julin@auluna.dk
Zheng
Senior Merchandiser
zheng@auluna.dk
Huang
Merchandiser
huang@auluna.dk
Crystal
Merchandiser
crystal@auluna.dk
FAQs
Let us elevate your design.
A collaboration with Auluna Private Label opens the door to our creative universe and related services. This means, among other things, that we take a thorough approach to your brands, your collections, your sales channels, and your target audiences.
Our trendresearch
Our trend department continuously develops and presents mood boards, color boards, and concrete proposals for new styles each season. All of this is done with a proactive mindset and, very much, in close and trusting dialogue with your own designers and/or buyers.
How do we do it
STORE CHECKING
Several times a year, we travel to the fashion hubs of both Europe and Asia to feel the pulse, gather inspiration, and fill our suitcases with samples of both commercial bestsellers and trend-setting emerging pieces within outerwear.
WORLD’S GLOBAL STYLE NETWORK (WGSN)
Direct access to the world’s leading trend forecasters at WGSN ensures that we (and you) stay fully in tune with the international fashion scene. Right now. Tomorrow. Next season. And beyond.
BLOGGERS, IG & Magazines
We continuously follow the most influential fashion bloggers—so you don’t have to.