Get your products in the agreed quality. On time.
Every time.
The long-standing experience of Auluna Private Label is particularly evident in our production setup. And in our in-depth knowledge of how to create commercial and competitive outerwear fashion in more demanding materials such as leather, suede, PU, and faux fur.

Our production setup includes:
- Purchasing function at the head office in Denmark
- Logistics function at the head office in Denmark
- Produkction office in Hangzhou, China
- Specialized factories in China
- Specialized factories in India
- Internal & external QC
Sourcing.
Our design & trend department continuously keeps our production offices and closest production partners in Asia updated on the latest trends. This ensures that they are always ahead in sourcing fabrics, qualities, and accessories for future seasons – and that we can therefore also remain competitive on price.
We primarily develop and produce outerwear in the following materials:
- Leather
- Faux leather (PU)
- Suede
- Fake suede / faux suede
- Shearling
- Wool
- “Quilted fabrics (polyester)”
- Down jackets
As a value-adding supplement to our customers’ collections, we also develop and produce trousers, skirts, and dresses in leather, suede, and PU.

We have expanded our product range.
We have expanded our range of primary qualities to also include wool, linen, and cotton, while also adding suppliers that specialize in, among other things, blazers and technically complex outerwear pieces.
Please contact us for further information.
Production
It requires in-depth knowledge of materials and production methods to deliver competitive outerwear in leather, PU, faux fur, and similar qualities. Over many years, we have therefore carefully built our network of trusted and quality-conscious factories in China, India, and Pakistan. Each factory is carefully selected based on its production expertise as well as the management’s efforts in relation to environmental and working conditions. We therefore exclusively work with factories that are audited by BSCI and hold a GRS certificate.
Quality control
Auluna Private Label is characterized by maximum transparency in its collaboration with both factories and customers. Quality control can therefore be carried out in one of the following ways, depending on preference:
- Your own QC (factory visits are arranged in agreement with Auluna Private Label)
- Your own QC + QC from our production office
- External QC (we use a dedicated freelance QC in China)
Quality control is carried out at production start, in-line during production, and as a final inspection.

Logistics
We deliver Free On Board (FOB) or Delivered Duty Paid (DDP) upon request. If you choose DDP delivery, our in-house logistics department will ensure a transport solution that best matches your requirements in terms of price and delivery speed.
Payment
Auluna Private Label is a well-established company, and we offer our customers the option to trade in the following currencies – USD, EUR, or RMB. Our financial strength also enables us to offer competitive trading terms.